Kevin C Goff 

Kevin C. Goff shot music in southern California in the late ‘60s and through the ‘70s, capturing images of Led Zeppelin, Alice Cooper, Rod Stewart, Eric Clapton, Jeff Beck and Bruce Springsteen at his infamous Roxy Show in Oct. ‘75.

Kevin is perhaps best known for an iconic photograph of Jimi Hendrix performing at the Newport Pop Festival, which took place at Devonshire Downs racetrack Northridge, late June of 1969. The enterprising young man, just 21 at the time, knew he’d captured a special photo and decided to turn it into a poster. How to make his stand out from all the other rock and roll posters of the time? Make it twice as big of course!He found a press that would lay out a single sheet where two were normally printed, producing a 36x48 behemoth that would soon adorn the walls of college dorms all over the country, and in fact continues to sell on eBay for hundreds of dollars to this day, nearly 50 years later. This was, of course, back the days when the artist merchandising business was more of a “wild west” environment.

“I actually lost about 5 cents per poster on the inital run because I couldn’t find anyone that would lend me the money to make more than the 1,000 copy minimum, even though I was sure it would sell.”